Starbrands at CosmoProf Asia: A Privilege and a Milestone

Starbrands meets CosmoProf Asia 

We are excited and incredibly honored to announce that Starbrands attended CosmoProf Asia as an exhibitor this year! While our company has had the privilege of participating in international fairs across various regions of the world, including CosmoProf Bologna, being part of this prestigious event in Asia is a significant milestone for us. 

For years, Starbrands has been innovating and bringing quality products to the beauty and cosmetics industry, and our participation at global fairs has allowed us to connect with new partners, share our innovative products, and learn from the best in the business. But to be in China this year, at one of the largest and most influential beauty trade shows, is truly a privilege we do not take lightly.  

As a company, we are incredibly proud of this accomplishment, and it is a testament to the hard work, creativity, and dedication of our team. Our booth at CosmoProf Asia reflects our passion and commitment to serving the beauty industry worldwide. We’ve got exciting new products and innovations to showcase, beyond CosmoProf, and we can’t wait to share them with you.  

Where Innovation Meets Beauty: Inside the Starbrands Booth  

[Photo: Kativa and Uniq Made stand at CosmoProf Asia.] 

Our booth this year was filled with Kativa and Uniq Made products. We showcased kits like Total Plex, Curly Plex and Keratin Post Straightening, shampoos, conditioners and treatments such as our Coconut, Keratin and Hyaluronic line. Kativa focuses and specializes in transforming while caring for your hair using professional formulas inspired by salon treatments. While Kativa has been one of our most popular brands, we wanted to introduce Uniq Made, our newest line for personalized hair care. Uniq Made offers a smart approach to hair care with the opportunity to create a hair routine specifically for you and your hair needs. You can customize your shampoo, conditioner and hair treatment with boosters that target hair repair, hydration, frizz, dandruff, oil control, and color protection. No matter if your hair is straight, wavy or curly, we have a product that will meet your needs. This line not only takes care of your hair but respects the environment using natural ingredients and 100% recyclable materials. This line combines science and nature to bring forward highly effective formulas to give your hair the proper care it needs.  

From Nov 13-15, Claudia Quito and Luis Lengua, worked hard at the booth. We want to take a moment to thank them for their dedication and for being present at the fair, connecting with others, explaining what our products do and hustling hard to make the most out of this event. We also recognize the hard work that everyone else contributed, all the way from planning to executing things like creating visuals, organizing shipments and more; we couldn’t have made this possible without everyone’s hands on deck.  We're grateful for all the hard work everyone put forward to make this experience possible.  

[Claudia Quito, left, in front of the Kativa section. Luis Lengua, right, in front of the Uniq Made section.] 

Now that the fair has come to an end, we want to reflect on the outcomes of the fair and the most important things we have learned from it.  

Observe and question everything. 

We had the fantastic opportunity to understand emerging trends shaping the beauty industry and gain insights into the market. From personalized beauty solutions to evolving consumer preferences, we were able to take a deep dive into what is going on in the market to be able to bring that knowledge to the creation of our products. Listening is an asset for us and opens doors to new opportunities for improvement and success. 

Feedback can propel us forward.  

Feedback is incredibly important. To continue growing as a team and brand, we are constantly looking for ways to improve and refine our products to better meet the needs of our clients. Therefore, having conversations with beauty professionals has provided us with valuable fresh perspectives and new ways in which we can serve our clients. There is no better way of knowing what we can do to meet the needs of those that work directly with us than them. 

Build connections to foster long-term relationships. 

Building strong international connections and relationships is crucial. Whether its distributors, retailers, or beauty innovators, fostering connections will help us scale the impact our products have on the market and the world as well as gain meaningful insights from others. We are always looking to connect with other beauty professionals – so if you are at all interested in what we have to offer, don’t hesitate to reach out.  

Diversity and Beauty are interconnected. 

Global diversity should always be at the forefront – the diversity of beauty preferences and needs varies across cultures. This fair has reminded us of the importance of creating products that cater to everyone – no matter where you are from – while always respecting and remembering cultural nuances in beauty routines.  

Uniting Global Voices and Building Connections 

If you happened to be in China or attended the fair, we hope you stopped by our booth and connected with us! We are actively looking to network with professionals from all over the world, exchanging ideas, and exploring the future of the beauty industry. You never know who may cross your path or what you might learn from others. Even if you didn’t attend the fair or are simply just interested in learning more about us, don’t hesitate to reach out.  

Ultimately, we’re filled with pride and gratitude for the incredible experience. The fair not only allowed us to showcase our innovations but also deepened our commitment to pushing the boundaries of beauty and hair care. We’ve connected with talented professionals, learned from the best in the industry, and gathered invaluable feedback that will guide our next steps. This milestone is just the beginning, and we’re excited for the opportunities that lie ahead. Stay tuned as we continue to innovate, expand, and bring even more cutting-edge products to the global beauty community. Thank you to everyone who visited our booth and made this event so memorable — we look forward to what the future holds.  

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