1996​

The Beginning

​Starbrands began as a cosmetics distributor in Latin America. After a decade of dedication, we transformed from marketers into full-scale brand owners, overseeing every step of the value chain.

From brand creation and formula development to packaging design and in-house manufacturing, we have always pursued a vision of becoming a global industry leader.

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2002​

Brand Creators​

Fueled by our passion for hair care and commitment to delivering the best to our consumers, we launched Stereo and Duo—two brands designed for the LATAM market with accessibility at their core.

Shortly after, Kera-Pro was born, a professional brand that quickly gained recognition in markets like Spain and the Middle East, thanks to the exceptional performance of its products.

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2010

​The Birth of Kativa

​A few years later, Kativa was born—bringing us closer to the end consumer with the launch of the first-ever DIY hair straightening kit for home use, revolutionizing the industry with an entirely new product category.

Our innovative formulas, developed without formaldehyde, delivered spectacular results and marked a breakthrough in hair care. We also pioneered CLEAN formulas—free of salts, sulfates, and parabens—setting a new industry standard and securing the #1 spot in sales across multiple markets.​​

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2012

​From Local to Global​

With Kativa at the forefront of our innovation and sustainability philosophy, we strengthened our international growth. Beyond our strong presence in LATAM and Spain, we successfully expanded throughout Europe, and entered key markets in Asia, the Middle East, India, Russia, and Dubai, making our brands available through major retail chains.

To support this rapid growth, we invested in a fully automated distribution center, ensuring efficiency and scalability in our global operations.​​

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2015

Recognized Excellence

​Navigating the highly competitive beauty and cosmetics industry is no small feat. Yet, we’ve had the honor of receiving prestigious awards, including:​

• iCosmetics Fair Award (Netherlands): Recognized for International Innovation in Hair Straightening Without a Flat Iron.

• Peruvian Government Award for Export Volume: Acknowledged for representing 85% of the country's hair care exports.

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These achievements reflect our commitment to innovation, quality, and global excellence.​​​​

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2018​

​Our Dynamic Spirit Propels Us Forward

​We continued our expansion by opening branches in Colombia, Miami, and Spain, while also developing new brands like Happy Anne, Nex, and The Barberia.​ Embracing innovation, we ventured into new categories, including Pets, to meet the needs of emerging consumer segments.​​​

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2022​

​North American Market Expansion

​In 2022, we entered the North American market, offering a comprehensive range of brands and products now available in two of the leading pharmacy chains in these regions, further strengthening our global footprint.​​

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2023

​Launch of Kativa Total Plex

​Kativa Total Plex, an innovative solution for the intensive repair of damaged hair, was launched after careful consideration, market research, and extensive testing of the plex technology. It stands as the only product on the market that transforms hair care and restores vitality for all consumers.

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2024

​The Birth of Uniq Made

​Uniq Made was introduced to the market, featuring specialized formulas for all hair types, along with boosters to personalize each consumer’s hair care routine. Developed to target consumer needs centered around personalization, it addresses specific hair concerns for a tailored experience.​​​